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senior producer. content creator. potato enthusiast.

Hello! I am a Senior Producer based in Singapore with more than half a decade of content creation, video production and project management experience.

With a passion for storytelling and creating a positive brand voice, I enjoy serving relatable content that would matter to your audience and can spark conversations within and outside your consumer space.

Please enjoy some of my personal favourite projects below. 🙂

Lets’s chat: ellina.arfan@gmail.com

Original by Design Surface Pro

What does it take to be Original by Design – as told by sustainability champion, Samantha Thian for Microsoft Singapore.

Producer’s Note:

I was involved in the scripting and story boarding phase, as well as managing the video shoot (which lasted till 3AM!)
One of the more stylised pieces I have had the opportunity the produce, we worked with a cinematographer who helped capture and bring our storyboard to life with these amazing shots. I worked together with a co-producer who did an amazing job on the post-production for this and helped to send this powerful message across.

CLIENT: MICROSOFT SINGAPORE | AGENCY/ CREATIVE: EDELMAN SINGAPORE | PRODUCTION: BRAVEN YEO | POST PRODUCTION: BRAVEN YEO/EDELMAN SINGAPORE

World Tourism Day

This World Tourism Day, we celebrate the future of Singapore’s tourism and travel industry.

Producer’s Note:

This was one of the more heartwarming projects that I had the opportunity to produce. Speaking and listening to the stories of these young talents and their aspirations for the future reminded me of how I was like as a young producer starting out in the industry and the sense of hope and desire I had for my passions. 
I remember editing this video (in less than a week) and thinking to myself man – if only I could include more if not all of their stories in this video!

Client: Singapore Tourism Board Agency/ Creative: Edelman Singapore (me) | Production: Telescope Studios | Post Production: Edelman Singapore (me) 

A New Tomorrow

Wrapping up what is considered to be the toughest year for the travel industry with the people that make the industry.

Producer’s Note:

I was the sole agency producer for this project and I managed the execution of this project from end-to-end – all in the span of less than 3 weeks.
I wrote the script and storyboard, led the filming process and worked closely with the production house on the editing process.
All in all, this is a project that I hold close to my heart as it is a story of resilience, a trait that I got to flex throughout this entire production process and it also gave me insight as to how much impact the pandemic caused to an entire industry. Nonetheless, seeing how these folks remained positive throughout such a tough time was truly encouraging for me.

Client: Singapore Tourism Board Agency/ Creative: Edelman Singapore (me) | Production: Telescope Studios | Post Production: Telescope Studios

Design. Develop. Defend.

An integrated recruitment campaign that shines the spotlight on the tech company that nobody talks about. Consisting of brand films, key visuals and digital assets.

Producer’s Note:

One of my first integrated brand campaigns where I was the agency producer.
My key involvements for this project included managing of timelines and budgets, day-to-day third party liaison as well as overseeing photo shoots and post-production delivery.
It was different from the video productions I was used to and it allowed me to step out of my comfort zone and work with a full fledged team of art directors, copywriters, photographers and amazing crew members.

Client: MINDEF | Agency/ Creative: Edelman Singapore | Video Production: Chuan Pictures | Video Post Production: Chuan Pictures | Photography Production: Frame by Frame Pictures | Key Visual Design: Edelman Singapore & Frame by Frame Pictures

Use Your Roadsense Virtual Show

A live virtual show produced to commemorate the end of a three-year long road awareness campaign. 

Producer’s Note:

I led this project from start to end with a team of two accounts servicing folks and one junior producer who supported me in the production of this virtual show. I worked on the full scripting and storyboarding of all segments, managed all filming and did some of the post-production of the segments.
I was also the decision maker/director of the live stream.
It was great pleasure to create this show as the client gave us full creative liberty to create our own mini TV show (which was streamed on FB Live) and it was also a good opportunity for me to lead and manage an awesome team. 

CLIENT: TRAFFic police | AGENCY/ CREATIVE: EDELMAN SINGAPORE | PRODUCTION: THE Imagine co | POST PRODUCTION: edelman singapore & the imagine co

SingapoReimagine

Reimagine Singapore through the lens of a pandemic traveller. This video was launched and served as the opening note for the SingaporeReimagine Press Launch event.

 

Client: Singapore Tourism Board | Agency/ Creative: Edelman Singapore | Production: Telescope Studios | Post Production: Telescope Studios

CLAL Isreal Case Study

Produced in Singapore and filmed in Israel – we learn more about CLAL Insurance’s digital transformation journey with VMware.

Producer’s Note:

A video that was produced during the thick of COVID-19, this is one of those examples of how you do not have to physically be on set in order to produce quality videos! I was managing a production team in Israel, while stationed at my office desk in Singapore – making sure that we had close and effective communication in order to run the show smoothly. Overall, one of the more unique productions I have worked on.
And no, I have yet to visit Israel physically but I do hope so one day! 

Client: VMware | Agency/ Creative: Edelman Singapore (me) | Production: Shachar Marketing | Post Production: Edelman Singapore (me)

eurofunk Austria Case Study

Produced in Singapore and filmed in Austria – we learn more about eurofunk’s digital transformation journey with VMware.

Client: VMware | Agency/ Creative: Edelman Singapore (me) | Production: Shachar Marketing | Post Production: Edelman Singapore (me)

Microsoft Asia #WorksForMe 

Produced in Singapore and filmed in Korea, Japan, India, Australia and Hong Kong – we learn more about Microsoft employee’s experience on free dimensional work.

CLIENT: MICROSOFT ASIA | AGENCY/ CREATIVE: EDELMAN SINGAPORE (ME + CO-PRODUCERS) | PRODUCTION: VARIOUS | POST PRODUCTION: EDELMAN SINGAPORE (IN-HOUSE EDITOR)