about me

All-rounded producer and project manager with a track record of managing engaging digital content that has been nominated for marketing awards.
I oversee productions for clients from the government sector to multinational corporations from around the globe while managing creative resourcing within the company.

With a passion for storytelling and creating a positive brand voice, I enjoy serving relatable content that matters – sparking conversations within and outside your consumer space.

I also love exploring new ways to improve creative process and efficiency through the use of the latest technology.

In my free time, I enjoy a good workout session or snacking on all forms of potatoes. 🙂

2020 – current

senior producer at Edelman Singapore

Content Development

Manage all the video and production efforts within the company for projects that span throughout the globe by creating engaging video content and providing video solutions.

Part of successfully kickstarting the company's production and video capabilities. Production capabilities span from a deep expertise in video production, to print, OOH and digital mediums.

Leading a team of producers to provide compelling content and meaningful consultations for our clients and wider office.



Spearheaded new country-wide processes for creative production by utilising integration and automation technology, which was implemented in the wider office.

Day-to-day management of creative resources for the creative team of over 20 creatives and overseeing all creative timelines for campaigns.

Built and assessed a database of creative partners for multiple collaborations and maintaining healthy relationships with vendors.

Managing budgets and creating quotations for projects that require production efforts within the office, this too with the use of automation and collaboration technology.



Increased content production revenue by over 60% in under two years.

Production team was nominated 'Video/Production Company of the Year' for Marketing Interactive's Agency of The Year 2021

Edelman Singapore enters Campaign Brief Asia's Top 10 Hottest Creative Agencies 2021.


NOTABLE clients

Tourism Board, Ministry of Defence Singapore, VMware, Microsoft, HP, GSK.

2019 – 2020

digital content development (senior content producer) at
So Drama! Entertainment

Content Development

Decision maker for digital assets for the company’s brand-new app and website

Hands on involvement in curating and developing content to drive app downloads and radio listenership.


Identifying and Developing Topics

Monitor social trends and determine which topics could be adapted into a content piece that will drive traffic to the brand.


Monitor and Analyse

Analyse effectiveness of content and how to better it for the brand’s targets.

2017 – 2019

assistant social media community at Mediacorp

Social Media Community Manager for Class 95, GOLD 905, Symphony 924 & Mediacorp Sports.


Analyze and Amplify

Weekly monitoring of engagement & performance, & competitors of brand's page.


Content Curate & Create

Link with content team to populate social calendar.

Create and produce content relevant to campaigns or brand.


Communicate & Respond

Day-to-day social listening which includes checking of comments/ messages and respond. Listen in to online sentiments facilitating & moderating conversations.


Study Brand & Platform

Define social value proposition, brand voice & best practices.

Identify new trends & which social platform to use to reach target audience.


Build Relationships

Establish trust through meaningful conversations, establishing deep brand loyalty with social audience.

2015 – 2017

freelance videographer

Involved in all aspects of the production, including ideation, filming and post production for various forms of media.


Notable Clients

Mediacorp Pte. Ltd, Hype Records, RHB Bank, etc.