for Forbes. –
a compilation of some of my past work for your consideration. 
Design. Develop. Defend.
An integrated recruitment campaign that shines the spotlight on the tech company that nobody talks about. Consisting of brand films, key visuals and digital assets.
Producer’s Note:
One of my first integrated brand campaigns where I was the agency producer.
My key involvements for this project included managing of timelines and budgets, day-to-day third party liaison as well as overseeing photo shoots and post-production delivery.
It was different from the video productions I was used to and it allowed me to step out of my comfort zone and work with a full fledged team of art directors, copywriters, photographers and amazing crew members.
Client: MINDEF | Agency/ Creative: Edelman Singapore | Video Production: Chuan Pictures | Video Post Production: Chuan Pictures | Photography Production: Frame by Frame Pictures | Key Visual Design: Edelman Singapore & Frame by Frame Pictures
Key Visuals
Out of Home Distribution
Original by Design Surface Pro
What does it take to be Original by Design – as told by sustainability champion, Samantha Thian for Microsoft Singapore.
Producer’s Note:
I was involved in the scripting and storyboarding phase, as well as managing the video shoot (which lasted till 3AM!)
One of the more stylised pieces I have had the opportunity the produce, we worked with a cinematographer who helped capture and bring our storyboard to life with these amazing shots. I worked together with a co-producer who did an amazing job on the post-production for this and helped to send this powerful message across.
CLIENT: MICROSOFT SINGAPORE | AGENCY/ CREATIVE: EDELMAN SINGAPORE | PRODUCTION: BRAVEN YEO | POST PRODUCTION: BRAVEN YEO/EDELMAN SINGAPORE
VMware eurofunk Austria Case Study
Produced in Singapore and filmed in Austria – we learn more about eurofunk’s digital transformation journey with VMware.
Producer’s Note:
A video that was produced during the thick of COVID-19, this is one of those examples of how you do not have to physically be on set in order to produce quality videos! I was managing a production team in Austria, while stationed at my office desk in Singapore – making sure that we had close and effective communication in order to run the show smoothly. Overall, one of the more unique productions I have worked on.
And no, I have yet to visit Austria physically but I do hope so one day!