for Forbes. – 

a compilation of some of my past work for your consideration. 🙂

Design. Develop. Defend.

An integrated recruitment campaign that shines the spotlight on the tech company that nobody talks about. Consisting of brand films, key visuals and digital assets.

Producer’s Note:

One of my first integrated brand campaigns where I was the agency producer.
My key involvements for this project included managing of timelines and budgets, day-to-day third party liaison as well as overseeing photo shoots and post-production delivery.
It was different from the video productions I was used to and it allowed me to step out of my comfort zone and work with a full fledged team of art directors, copywriters, photographers and amazing crew members.

Client: MINDEF | Agency/ Creative: Edelman Singapore | Video Production: Chuan Pictures | Video Post Production: Chuan Pictures | Photography Production: Frame by Frame Pictures | Key Visual Design: Edelman Singapore & Frame by Frame Pictures

Key Visuals

Out of Home Distribution

Original by Design Surface Pro

What does it take to be Original by Design – as told by sustainability champion, Samantha Thian for Microsoft Singapore.

Producer’s Note:

I was involved in the scripting and storyboarding phase, as well as managing the video shoot (which lasted till 3AM!)
One of the more stylised pieces I have had the opportunity the produce, we worked with a cinematographer who helped capture and bring our storyboard to life with these amazing shots. I worked together with a co-producer who did an amazing job on the post-production for this and helped to send this powerful message across.


VMware eurofunk Austria Case Study

Produced in Singapore and filmed in Austria – we learn more about eurofunk’s digital transformation journey with VMware.

Producer’s Note:

A video that was produced during the thick of COVID-19, this is one of those examples of how you do not have to physically be on set in order to produce quality videos! I was managing a production team in Austria, while stationed at my office desk in Singapore – making sure that we had close and effective communication in order to run the show smoothly. Overall, one of the more unique productions I have worked on.
And no, I have yet to visit Austria physically but I do hope so one day! 

Client: VMware | Agency/ Creative: Edelman Singapore (me) | Production: Beweges Production | Post Production: Beweges Productions